Launching the 10-year Rebrand of a Local Business


Launching the 10-year Rebrand of a Local Business

Launching the 10-year Rebrand of a Local Business

Freelance Project for Artisan Windows & Doors


Freelance Project for Artisan Windows & Doors

Freelance Project for Artisan Windows & Doors

OVERVIEW

Artisan Windows & Doors is a local retailer of luxury windows, doors, and hardware in San Luis Obispo County providing the highest quality products and customer service to the Central Coast.

Artisan Windows & Doors is a local retailer of luxury windows, doors, and hardware in San Luis Obispo County providing the highest quality products and customer service to the Central Coast.

As Artisan surpassed their 10-year business anniversary, it became apparent that they needed to broaden and improve their digital presence. The client came to me with a need for a radical transformation to refresh their brand and gain client traction.

As Artisan surpassed their 10-year business anniversary, it became apparent that they needed to broaden and improve their digital presence. The client came to me with a need for a radical transformation to refresh their brand and gain client traction.

ROLE & DURATION

Graphic and Web Designer

Led client through project smoothly and efficiently, from the beginning brand drafting stages to the launch of the company's website in January 2024.

Duration

June 2023 - January 2024

FREELANCE PROJECT

FREELANCE PROJECT

How I approached Artisan's rebranding

How I approached Artisan's rebranding

THE CHALLENGE

Outdated branding

The branding needed a refresh to reflect the growth of the company. An image of sophistication, luxury, and professionalism was desired.

Content overflow

The website lacked conciseness and clarity. Products can be viewed but information about vendors is not provided.

Limited source of clients

Clients are sourced through existing relationships and referrals. Entering the digital world will drive new business and present more opportunities.

THE SOLUTION: BRANDING

Logo Variations

Final Logo Suite

Brand Gallery

LEGACY

REDESIGN

TESTING TYPOGRAPHY VARIATIONS

TESTING ICONOGRAPHY VARIATIONS

Logo Variations

Final Logo Suite

Brand Gallery

LEGACY

REDESIGN

TESTING TYPOGRAPHY VARIATIONS

TESTING ICONOGRAPHY VARIATIONS

Logo Variations

Final Logo Suite

Brand Gallery

LEGACY

REDESIGN

TESTING TYPOGRAPHY VARIATIONS

TESTING ICONOGRAPHY VARIATIONS

THE SOLUTION: WEBSITE

Solution 1

Solution 2

Solution 3

  1. Bring site up-to-date and make it mobile-friendly

As discussed with the clients, it was imperative to bring the website up-to-date with a more modern, professional, and sophisticated look. Since the site is made only for desktop, it needs to also be responsive.

LANDING PAGE: BEFORE

  • Colors and fonts need to be updated

  • Content appears cluttered with no hierarchy

  • Missing a preview of what the business is about

  • Too many tabs in navigation bar

  • Designed for desktop only

LANDING PAGE: AFTER

  • Colors and fonts updated to represent new branding

  • Clear hierarchy, showcasing top projects first

  • Content appears upon scroll and broken into chunks

  • Tabs simplified to streamline most important info

  • Now desktop, tablet, and mobile-friendly

Solution 1

Solution 2

Solution 3

  1. Bring site up-to-date and make it mobile-friendly

As discussed with the clients, it was imperative to bring the website up-to-date with a more modern, professional, and sophisticated look. Since the site is made only for desktop, it needs to also be responsive.

LANDING PAGE: BEFORE

  • Colors and fonts need to be updated

  • Content appears cluttered with no hierarchy

  • Missing a preview of what the business is about

  • Too many tabs in navigation bar

  • Designed for desktop only

LANDING PAGE: AFTER

  • Colors and fonts updated to represent new branding

  • Clear hierarchy, showcasing top projects first

  • Content appears upon scroll and broken into chunks

  • Tabs simplified to streamline most important info

  • Now desktop, tablet, and mobile-friendly

Solution 1

Solution 2

Solution 3

Bring site up-to-date and make it mobile-friendly

As discussed with the clients, it was imperative to bring the website up-to-date with a more modern, professional, and sophisticated look. Since the site is made only for desktop, it needs to also be responsive.

1

LANDING PAGE: BEFORE

  • Colors and fonts need to be updated

  • Content appears cluttered with no hierarchy

  • Missing a preview of what the business is about

  • Too many tabs in navigation bar

  • Designed for desktop only

LANDING PAGE: AFTER

  • Colors and fonts updated to represent new branding

  • Clear hierarchy, showcasing top projects first

  • Content appears upon scroll and broken into chunks

  • Tabs simplified to streamline most important info

  • Now desktop, tablet, and mobile-friendly

CLIENT TESTIMONIAL

Jae Conine is simply amazing! Our website and branding have never looked better, and we're so happy! They were the driving force behind our 10-year rebranding journey at Artisan Architectural Products, and we couldn't be happier with the results.

Jae's professionalism is outstanding, and their communication skills are excellent. Not to mention, their eye for aesthetics are simply fantastic. Their organizational skills made navigating the project a piece of cake, and they always kept us ahead of the curve with their innovative designs.

If you're looking for someone who is dedicated, talented, and will elevate your brand to new heights, look no further than Jae Conine. Working with them was an absolute pleasure, and we highly recommend their services!

Daniel Bateman, Executive Director of Artisan Architectural Products

www.artisanwd.com

Let's connect!

Let's connect!

Get in touch for opportunities or just to say hi 👋

Get in touch for opportunities or just to say hi 👋

It all starts with an idea💡

Designed and Illustrated by Jae Conine.
Copyright © 2025 Jae Conine. All rights reserved.

It all starts with an idea💡

Designed and Illustrated by Jae Conine.
Copyright © 2025 Jae Conine. All rights reserved.