OVERVIEW
Fred & Betty's is a popular thrift store located in downtown San Luis Obispo. With items ranging from clothing to home goods to media and craft supplies, the store aims to provide an enjoyable and affordable experience for customers. All proceeds benefit a local K-12 school.
After starting out as a retail associate, my manager came to me in need of a visual merchandiser that offers a fresh, creative perspective for the store's social media and marketing. I was eager to take on the challenge and improve these aspects.
ROLE & DURATION
Visual Merchandise Lead
As the person who manages the social media and presentation of the store, I create social media content, advertise store merchandise, collaborate with the manager on new tactics to try, promote sales and events, style table displays, design front window displays, and oversee the general experience of the store.
Duration
April 2023 - Current
THE CHALLENGE
Lack of reel content
Current social media in need of fresh and fun range of content that increases engagement and brings in customers.
Surrounding competition
Decrease in sales
The store has been experiencing a drop in sales. How can we use social media and marketing to encourage customers to visit?
THE SOLUTION
THE RESULTS
High customer satisfaction
Compliments and positive remarks about the way the store looks, table displays, and front window display have been made by customers on a daily basis.
Increased Instagram following
New and fun content showcasing what the store has to offer has led to steady growth in follower count.
Increased community engagement
Hosting events brought in more customers and therefore more support from the local community - customers and fellow businesses.
TESTIMONIAL
I have had the privilege of working with Jae for 2 years. During that time I have gotten to know Jae, I have been consistently impressed by their innovativeness and imagination when executing our displays and front window designs. Whatever the circumstances were, any task given was finished in a timely manner. They consistently surprise me with how artistic they are and how resourceful they can be. They always go above and beyond to ensure that their work is completed to the highest standard, demonstrating a strong work ethic and unwavering dedications to achieving their goals.
I wholeheartedly endorse Jae Conine for their next job endeavor. Their exceptional skills and experience make them an ideal candidate to join your team, where I am certain they will play a pivotal role in enhancing your organization's success.
Sydney Tomlin, Operations Manager of Fred and Betty's Thrift Store